Marketing Interview Questions ~ Rajking

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Wednesday, October 12, 2011

Marketing Interview Questions

        Marketing interview questions are tailored to put your confidence, temperment and knowledge to test. What you answer is analyzed in minute details to get an idea about your self, your ability to withstand pressure and your tenacity.

As marketing involves sales you need to be prepared for questions based on sales.  Questions are designed to test your selling skills. You are also asked questions on marketing innovations and your zeal to improve the service or product of the company. Your enthusiasm and approach is also taken note off.
To excel in the field of Marketing an interview can make or break your aspirations.  Questions are formulated to assess your knowledge, temperament and ability to sustain yourself in the vastly competitive and immensely stressful world of marketing.
 If you can handle the questions with confidence and provide convincing answers you can well bag the job with remarkable ease.
To start off, you will be asked to provide some information about yourself. The objective of this question is to know about your educational background in general and sales and marketing background in particular. You need to be prepared for some grilling based on some marketing terninology as well.
As marketing involves sales you need to be prepared for questions based on sales. Questions are designed to test your selling skills.

Marketing Jobs Interview Questions and Answers

To begin with you are often asked the question ” sell this pen to me”. This indeed is a tricky question where in they try to examine your ability to comprehend the important features of the pen.
  • Once you start explaining they intervene with doubtful questions regarding your observations. This is deliberately done to take note of your ability to convince people in the face of adverse questions.
  • At times they may try to get onto your nerves by persistent questioning. This is done to test your temperment. If you manage to keep your cool and hold on to your point you can win them over.
This question is usually followed by a question based on the challenges involved in marketing. To deal with this question you need to be prepared with concepts that you think are challenging in the field of marketing.
Be free to express your views and even share your experiences. It is good to say what you really believe in. However you need to be very positive. This is because positive views count a lot. A negative view may send the wrong signal and even cost you the job.
  • Another important Marketing jobs interview question is to explain marketing innovations that you have done till now or some innovations that can be introduced in the long run.
    • If you have an innovation to talk about you can really explain it to them and convince them about its efficacy. If you havent you must be good at judgment and think in your boots to come out with a satisfactory answer.
  • A common question asked is how would you improve your service or product or your company?
    • Provide a few examples and explain how you intend to step in with new and innovative ideas to improve the service or product of the company. Try to impress upon them that you do intend to do something to improve the service. Your commitment towards improving sales and customer base will easily get reflected in all that you have to say.
Be prepared to face questions of your previous company.
  • The standard question is why do you want to leave your present company.
    • Be prepared with a convincing answer Misgivings about your last company, if any, should not be ventillated.
Your Marketing interview questions help initiate a conversation where your commitment is put to the ultimate test.  You need to have an extremely positive attitude and approach.


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